Market Scoping & Gender-Smart Segmentation Tender

Notice for Market Scoping & Gender-Smart Segmentation of Women-Led/Owned MSMEs in Rwanda in Rwanda. The reference ID of the tender is 132415146 and it is closing on 08 Jan 2026.

Tender Details

Country: Rwanda
Summary: Market Scoping & Gender-Smart Segmentation of Women-Led/Owned MSMEs in Rwanda
RWT Ref No: 132415146
Deadline: 08 Jan 2026
Financier: World Bank (WB)
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: 0002020192
Purchaser's Detail:
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Description:
The Women Entrepreneurs Finance Initiative (We-Fi) supports women entrepreneurs by expandingaccess to financial products and services, strengthening their businesscapabilities, broadening networks, connecting them with mentors, and creatingopportunities to participate in domestic and global markets. In Rwanda, the We-Fi project aims to increase accessto tailored financial products and services for women-led micro, small, andmedium enterprises (WMSMEs). As part of its product development component,We-Fi is engaging with financial service providers in Rwanda to enhance the designof new financial solutions specifically targeted at women entrepreneurs. To ensure that new and existing offerings adequatelyresponds to the diverse realities of women-led enterprises, We-Fi recognizesthat WMSMEs are not a homogeneous group. Women entrepreneurs operate across awide range of sectors, business sizes, and growth stages; they differ in theirdigital capabilities, network support, household responsibilities, motivations,financial behaviors, and risk profiles. Yet existing data in Rwanda provideslimited insight into these distinct segments and their corresponding financialand non-financial needs. A gender-smart segmentation and market scopingexercise—paired with direct engagement through focus groups and interviews—istherefore required to surface actionable insights that will inform productdesign. The resulting evidence will support financial service providers indeveloping customer-centric offerings, strengthen the broader We-Fi program,and help Rwanda-s financial ecosystem better tailor services to womenentrepreneurs.
90 - CONTRACT CONSULTANTS
Documents:

Tender Notice

ToR-WMSMEs-market-scoping-Rwanda-to-procurement.docx

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Market Scoping & Gender-Smart Segmentation of Women-Led/Owned MSMEs in Rwanda - Rwanda Tender

The WORLD BANK(WB), a Government sector organization in Rwanda, has announced a new tender for Market Scoping & Gender-Smart Segmentation of Women-Led/Owned MSMEs in Rwanda. This tender is published on RwandaTenders under RWT Ref No: 132415146 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2026-01-08.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.

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